‘Loki’ Remains Atop Parrot’s Digital Originals Chart

“Loki,” the latest Marvel Cinematic Universe series from Disney+, remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended July 30, its second consecutive week in the top spot. The series had 41.5 times the demand of an average series after a 5.8% dip in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “Loki” was No. 7 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” remained No. 2 with 38 times the demand of an average series and a 6.5% drop in demand expressions.

The Apple TV+ comedy “Ted Lasso” climbed to No. 3 on the digital originals chart, pulling in 37.8 times demand for an average series after a 15.5% jump in demand expressions following the July 23 premiere of its second season.

That pushed the Disney+ live-action “Star Wars” series “The Mandalorian” down a spot to No. 4 on the digital originals chart. It garnered 35.5 times the demand of the average show after a 6.6% rise in demand expressions. The week saw the release of a poster of Grogu (aka Baby Yoda) building a lightsaber with the help of Jedi Master Luke Skywalker.

Another Disney+ Marvel series, “WandaVision” dropped to No. 5 on the digital originals chartwith an 8.9% drop in demand expressions, giving it 31.6 times average demand.

The biggest jump into the top 10 for the week was Netflix’s “Masters of the Universe: Revelation,” an animated series that serves as a spiritual sequel to the famed 1980s “He-Man” cartoon. It rose to No. 8 with the premiere of its first five episodes July 23, up from No. 71 the previous week, a 166% spike in demand expressions that pushed it to 27.4 times the demand of the average show. Time will tell if the increase in online impressions is due to genuine interest in the show or the seemingly constant barrage of fans complaining about it for taking the story in a direction they don’t like.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.8 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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