‘Loki’ Reaches No. 1 on Parrot’s Digital Originals Chart

“Loki,” the latest Marvel Cinematic Universe series from Disney+, moved up a spot to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended July 10. The series had 43.2 times the demand of an average series after a 22.4% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 5 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” dropped to No. 2 on the originals chart after three weeks in the top spot, registering a 1% increase in demand expressions to give it 42.3 times average demand. It was No. 6 on Parrot’s list of all TV shows.

The Disney+ live-action “Star Wars” series “The Mandalorian”remained No. 3 on the digital originals chart, garnering 34.4 times the demand of the average show after a 4.5% rise in demand expressions.

Another Disney+ Marvel series, “WandaVision” moved up to No. 4 despite a 3.4% dip in demand expressions, giving it 30.9 times average demand.

Netflix’s “Lucifer” slid a spot to No. 5 with a 7.4% drop in demand expressions, registering 29.6 times average demand.

HBO Max’s “Titans” returned to the top 10, climbing three spots to No. 8, after the DC Comics Twitter account released new cast photos to promote the show’s third season premiering Aug. 12. It had a 9.7% rise in demand expressions, giving it 24.5 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “Rick and Morty,” with 70.2 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

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