‘Loki’ Back on Top of Parrot’s Digital Originals Chart Following Season Finale

“Loki,” the latest Marvel Cinematic Universe series from Disney+, returned to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended July 23. It had been No. 1 two weeks earlier before slipping to No. 2 a week ago. The series had 44.1 times the demand of an average series after a 1.9% dip in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The “Loki” season one finale debuted July 14, ending with a confirmation that there would be a season two. “Loki” was No. 6 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” dropped back to No. 2 with 40.7 times the demand of an average series and an 11.4% drop in demand expressions. It was No. 8 on Parrot’s list of all TV shows.

Another Disney+ Marvel series, “WandaVision” climbed a spot to No. 3 on the digital originals chartwith a 1.7% rise in demand expressions, giving it 34.7 times average demand as it picked up a slew of Emmy nominations.

The Disney+ live-action “Star Wars” series “The Mandalorian” dropped a spot to No. 4 on the digital originals chart, garnering 33.4 times the demand of the average show after a 4.7% drop in demand expressions.

The Apple TV+ comedy “Ted Lasso” rose to No. 5 on the digital originals chart, pulling in 32.8 times demand for an average series after an 11.3% jump in demand expressions surrounding the July 23 premiere of its second season.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 71.9 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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