Live-Action ‘Mulan’ Dominates Disc Sales Charts

Disney’s live-action remake of Mulan dominated the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Nov. 14.

The film, a retelling of the ancient Chinese folklore about a young woman who impersonates a man in order to serve in the military so her father doesn’t have to, had been considered one of Disney’s big tentpole releases during the summer before the coronavirus pandemic derailed those plans. The film instead bypassed U.S. theaters and was released via premium VOD on Disney+.

It was then released on Blu-ray and DVD Nov. 10, just four days after the studio officially announced the disc release.

Blu-ray Disc formats (including 4K) accounted for 72% of first-week Mulan disc sales. The 4K Ultra HD Blu-ray accounted for 10% of the film’s total unit sales.

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The No. 2 title on both charts, Warner’s Harry Potter Complete 8-Film Collection, sold 44% as many copies as Mulan overall, and 37% as many Blu-rays.

The week’s only other new release to make the top 20 was MGM and Orion Pictures’ Bill & Ted Face the Music, distributed on disc by Warmer Bros. Home Entertainment. Theatrical plans for the third film in the “Bill & Ted” franchise were similarly disrupted by the pandemic, with it ultimately seeing a PVOD release alongside a limited theatrical run in which it grossed $3.4 million domestically. In its first week on disc it was the No. 20 overall seller and No. 9 on the Blu-ray chart, with the HD format accounting for 60% of its total sales.

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On the Media Play News rental chart for the week ended Nov. 15, Mulan debuted at No. 1, with Bill & Ted Face the Music at No. 2.

The previous week’s top rental, Lionsgate’s Antebellum, dropped to No. 3.

A couple of Redbox exclusives rounded out the top five: the newly released comedy Chick Fight at No. 4, and the thriller An Imperfect Murder at No. 5.

Top 20 Sellers for Week Ended 11-14-20
Top 20 Rentals for Week Ended 11-15-20
Top 20 Selling Blu-ray Discs for Week Ended 11-14-20
Top 20 Blu-ray Market Share for Week Ended 11-14-20
Sales Report for Week Ended 11-14-20
Digital Sales Snapshot for Week Ended 11-16-20

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