December 17, 2020
The season one premiere of “Little Fires Everywhere” was the most-watched episode while Palm Springs was the most watched movie on Hulu in 2020 through Dec. 2, the streaming service reported.
“Little Fires Everywhere,” which premiered with the episode “The Spark” on March 18, is a drama based on the novel starring Reese Witherspoon and Kerry Washington.
Palm Springs, which hit Hulu July 10, follows two strangers (Andy Samberg and Cristin Milioti) who meet at a Palm Springs wedding only to get stuck in a time loop. Oscar-winner Parasite was the most-watched film on Hulu from March to May.
Among all Hulu viewers (live and on demand), unscripted content was the No. 1 genre in terms of content hours watched and percentage of overall consumption, according to Hulu. Minutes watched in unscripted series increased 48% year over year, driven by top unscripted titles such as “Keeping Up With the Kardashians.”
The classic TV subgenre saw a 77% year-over-year increase in minutes watched streaming episodes of “I Love Lucy,” “M*A*S*H” and “The Twilight Zone,” among others.
Super Bowl LIV: 49ers vs. Chiefs was the top-streamed Live sports event. Five of Hulu’s top 10 Live programs in 2020 were dedicated to sports: NFL Football, College Football, NBA Basketball, SportsCenter and MLB Baseball together accounted for the majority of Live hours watched.
The top five most watched non-sports and non-news related Live shows were “Wheel of Fortune,” “The Big Bang Theory,” “Family Guy,” “Jeopardy” and “The Simpsons.”
The Oscars, which aired Feb. 9, was the largest non-sports and non-news single event watched.
The 10-week period March 15 through May 23 experienced the largest number of hours watched per week on Hulu, peaking during the week of April 12-18, according to the service. Hulu viewers watched more hours of TV on April 26 than any other single day, making it the most streamed day of the year. Some of the most-streamed titles that contributed to the record breaking day were “SNL at Home” (with Brad Pitt impersonating Dr. Fauci), all eight episodes of “Little Fires Everywhere” and episode three of the ESPN documentary The Last Dance.
From March through May, overall binge hours on Hulu were up 61% year over year and overall binge sessions were up 44%. Hulu defines “binge” as a session with playback (hours watched) from at least three episodes of the same series and at least 80% completion for each episode.
Hulu Original content dominated the platform in May, with viewers watching “Little Fires Everywhere,” “Normal People,” “Solar Opposites” and “The Great.” They also enjoyed bingeing “Letterkenny” and “The Handmaid’s Tale.”
News was the top genre among Hulu + Live TV subs this year in terms of minutes watched, as nearly 25% of minutes watched in the news category. The Top 3 news programs streamed between March through May were “ABC News Live,” “ABC 20/20” and “ABC World News Tonight with David Muir.”