Lionsgate Renews Amazon Channels Partnership

Lionsgate has re-upped a multiyear distribution agreement with Amazon Channels affording the studio distributor’s over-the-top video platforms access to tens of millions of Prime members.

Lionsgate OTT ventures include Pantaya, Keven Hart’s Laugh Out Loud!, Pop, Tribeca Shortlist and Starz.

Speaking Feb. 8 on the fiscal call, CEO Jon Feltheimer said the renewal – which includes cross-promotion and revenue-sharing – underscores the importance of Amazon in the distribution of OTT product.

Amazon Channels is a collection of third-party OTT video services Prime members can subscribe to with one-click access. Amazon, for a fee or rev-share agreement, handles billing and other backend matters. Amazon Channels is now synced with Alexa, the ecommerce behemoth’s voice-activated software.

“We believe this agreement incentivizes both partners to continue growing their distribution significantly,” Feltheimer said.

‘The lines are blurring between film and television, and I think you can look for us to get closer to talent, which right now crosses between TV, film and games,” he said. “That’s where we’ll focus and the content will follow.”

Separately, Starz president Chris Albrecht said implementing a distribution agreement between Starz and Hulu’s live TV online TV service has taken longer than expected.

“We are on track to launch there in the next couple of months,” Albrecht said. “It has impacted the rate of growth we were projecting on our OTT platforms.”

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