February 24, 2021
The Lionsgate-owned streaming platform Starz, which last year launched a low-cost, branded Lionsgate Play mobile app in India, is partnering with Lionsgate Television on its first Indian original series, a remake of the Golden Globe-nominated series “Casual.”
The series will kick off Lionsgate Play’s first original slate of drama, comedy, crime and action series for the Indian and South Asian markets, building on the success of such award-winning series as “Normal People” (nominated for two Golden Globes), “The Goes Wrong Show” and “Love Life.”
Lionsgate Play is part of a Hollywood trend targeting India’s mobile device-centric consumer with streaming entertainment. The $1.37 monthly/$9.65 annual app is available to download across a broad array of platforms and devices, including the Google Play store, the Apple app store and Amazon Fire TV Stick. The market is projected to reach 200 million SVOD subscribers by 2025, according to Futuresource Consulting.
“Lionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz’s international growth,” Jeffrey Hirsch, Starz CEO said in a statement.
The series will be directed by Kunal Kohli, the Bollywood film director known for films such as Hum Tum and Fanaa, and will star Lara Dutta and Prateik Babbar. The former Miss Universe 2000, Dutta has starred in the films Housefull and Don 2, among others. Babbar starred in Jaane Tu, Mumbai Diaries and numerous other films and premium series.
Since Starz began its international rollout in 2018, the StarzPlay global subscription platform is now available in 56 countries, including its StarzPlay Arabia joint venture.
“Our ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property, shows what we can achieve through the continued collaboration of our Starz, Lionsgate Television and Lionsgate India businesses,” said Lionsgate Television Group Chairman Kevin Beggs.