Lionsgate Partners With Parrot Analytics

Lionsgate’s Motion Picture Group has partnered with Parrot Analytics in a multiyear marketing agreement. The pact enables Lionsgate to access Parrot’s entertainment data analytics to help the studio better navigate the digital-first consumer ecosystem.

“In this time of unprecedented industry transformation, we continue to be focused on innovation and successful value-creation strategies for the studio and our partners,” Whitney Harris, SVP and head of data and consumer insights for Lionsgate Motion Picture Group, said in a statement.

In addition to Lionsgate, Parrot’s roster of industry clients include Warner Bros. Discovery, NBCUniversal, Sony Pictures; Amazon, Comcast, Google, Canadian Media Fund, British Film Institute and HBO Max and Prime Video.

“Lionsgate is one of the most innovative and entrepreneurial studios in the motion picture industry and we’re thrilled to partner with such a forward-thinking team,” said Parrot Analytics CEO Wared Seger. “From content valuation to marketing analytics, the Lionsgate-Parrot Analytics teams are innovating at the cutting-edge of today’s attention economy.”

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