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Lionsgate Looking to Spin Off Studio Biz, Rebrands Starzplay as Lionsgate+

Lionsgate is now looking to spin off its studio business, in addition to the previously disclosed Starz separation. In a regulatory filing, Santa Monica, Calif.-based Lionsgate said that as negotiations progress on the separation of the Starz and studio business, interest in spinning off the latter’s theatrical, TV production and home entertainment businesses increased.

“We have increased our focus on the possibility of spinning our studio business, creating a number of financial and strategic benefits,” Lionsgate said in a statement.

The studio business segment generated revenue of $711 million in the most-recent fiscal quarter. Segment profit topped $70 million. Home entertainment revenue topped $186 million. Revenue from Lionsgate’s 17,000-title film and television library was $749 million for the trailing 12 months through June 30.

Separately, Lionsgate announced that its Starz-branded international streaming service, Starzplay, launched in 2018, is rebranding as Lionsgate+ in 35 countries with a new look and graphics package rolling out on Sept. 29.

Starz will remain the brand name in the United States and Canada. Brand names for StarzPlay Arabia along with South and Southeast Asia’s Lionsgate Play will remain in place.

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“Operating under Lionsgate+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world,” Jeffrey Hirsch, president/CEO of Starz, said in a statement.

Lionsgate+ subscribers have access to a library of exclusive, premium content that includes original series premiering globally on the same day as the U.S., including political thriller “Gaslit,” the upcoming series “Dangerous Liaisons,” along with a series set in the universe of the “Power” franchise.

The platform is also home to Spanish language original series such as drama “Señorita 89,” sci-fi thriller “El Refugio,” crime drama “Express,” the genre-bending series “The Great,” and the action-thriller series “Gangs of London,” among others.

Since its initial launch, coupled with its StarzPlay Arabia joint venture, Starz’s global footprint has expanded into 63 countries throughout Asia, Canada, Europe, Latin America, MENA and South and Southeast Asia.

Lionsgate+ branded markets include:

  • Europe: Austria, Belgium, Denmark, France, Finland, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and U.K.
  • Latin America: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Venezuela
  •  APAC: Australia and Japan
  • Markets with unique Starz branding include:
  • Asia: South and Southeast Asia (Lionsgate Play)
  • North America: U.S. and Canada (Starz)
  • MENA: All territories (StarzPlay Arabia)

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