April 26, 2022
Lionsgate and The Roku Channel April 26 announced a multiyear output deal for theatrically released Lionsgate movies beginning with the studio’s 2022 theatrical releases. Under the terms of the agreement, Roku’s ad-supported streaming channel will receive two separate windows for each film, the first of which provides exclusive rights to Lionsgate’s film slate immediately following its first window on the Starz multi-distribution channel.
The deal includes properties such as the John Wick franchise starring Keanu Reeves; Expendables 4 and Borderlands, directed by Eli Roth and starring Academy Award winner Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black.
It also includes director Kelly Fremon Craig’s Are You There God?; It’s Me, Margaret, produced by Academy Award winner James L. Brooks and adapted from the Judy Blume classic; White Bird: A Wonder Story, starring Helen Mirren and Gillian Anderson in the follow-up to the box office hit Wonder, and the Nicolas Cage starrer The Unbearable Weight of Massive Talent.
“This partnership with The Roku Channel shows our ability to capitalize on opportunities in today’s complex television landscape with a multifaceted, layered approach that meets everyone’s needs,” Jim Packer, president of worldwide television distribution at Lionsgate, said in a statement.
Roku, which launched The Roku Channel in 2017, has been upping the platform’s original content as its user base expands. In Q4 2021, the channel reached 80 million people in the U.S., ranking among the top five channels on the platform in the U.S. by active account reach in Q3 and Q4. Today, the channel features a lineup of more than 80,000 free movies and programs and more than 275 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.
“This innovative approach [with Lionsgate] creates value for both parties, and most importantly provides the millions of streamers on The Roku Channel with the opportunity to enjoy these compelling titles via this unique window,” added Rob Holmes, VP of programming at Roku.