LG Rolls Out Roll Up TV

LG Electronics literally rolled out what SVP of marketing David Vanderwaal called the “ultimate future TV”; it’s a TV that rolls out of the sound bar box below.

To oohs and aahs from the crowd, the company unveiled its LG Signature OLED TV R, which “magically rolls up,” senior director of product marketing Tim Alessi added during a Jan. 7 press conference at the CES show in Las Vegas.

The TV “brings freedom of design to a space,” Vanderwaal noted.

The TV can roll up only partway in the box, which includes a Dolby Atmos soundbar, to become a control console to check the weather and perform other functions.

In what is called the “zero view,” the TV is hidden completely and can be used to play music.

The company also announced LG’s first 8K OLED TV, device compatibility with Amazon’s Alexa (in addition to Google’s Assistant announced last year) and the addition of Apple AirPlay to the 2019 TVs.

In partnership with Qualcomm, LG phones will include the Snapdragon 5G mobile platform.

“5G will be a reality in 2019,” said Jim Tran, SVP and GM of handset products for Qualcomm Technologies, adding “you will be able to download a 4K movie in seconds.”

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