LG Electronics' 2023 TV lineup is headlined by its OLED TVs.

Stephanie Prange

January 3, 2023

LG Electronics has unveiled its 2023 TV lineups, headlined by advanced OLED TVs.

“With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can,” according to an LG press release.

The company’s OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, the press release noted. 

“LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG Signature OLED R, and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category,” according to the press release.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. The upgraded, new models provide higher brightness and color accuracy as well as clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6, according to the LG press release.

The latest Alpha series processor utilizes LG’s AI-assisted Deep Learning tech to ensure outstanding picture and sound quality, according to LG. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro, delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates new light control architecture and light-boosting algorithms to increase brightness by up to 70%. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images, according to LG.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the One Wall Design, leaving no visible gap when wall mounted.

Also, 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles, according to LG. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

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LG OLED is also introducing a more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers personalization options. The new “Quick Cards” offer users easy access to the content and services they use the most — all grouped into logical categories such as Home Office, Gaming, Music and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits, according to LG. Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. This year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with Imax enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra3 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR), according to LG. QMS-VRR can eliminate the momentary “black screen” that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports, according to LG.

LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low-input lag and up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC Compatible, FreeSync Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well, according to LG.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center).