LG Bowing ‘Native Ad’ Technology for Connected TVs

LG Electronics Sept. 10 announced it is partnering with Tremor Video to bow so-called “native advertising” on select Internet-connected televisions.

Tremor Video provides entertainment advertisers and apps with ad placements that are native to the smart TV experience across millions of connected TV devices — helping them to stand out with content discoverability.

The ad units run in a “highly visible position” on the LG smart TV’s home screen — helping to drive viewers to an app or drive tune — in campaigns for specific TV shows and movies.

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Matthew Durgin, head of content innovation at LG Electronics USA, said collaboration with Tremor Video “helps advertisers make their brand messages stand out in a crowded landscape,” adding, “This exemplifies how LG smart TVs provide added value to advertisers and viewers alike.”

These promotional placements can support the overall subscriber growth to streaming services and apps supported on LG smart TVs.

“Partnering with LG provides advertisers with a turnkey, cost-effective way to entice viewers with their brand messages before they enter another streaming service,” said Jay Baum, Tremor Video’s chief commercial officer.

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