LG Bowing 88-Inch 8K OLED TV at CES

Bigger — especially hype — is better when it comes to the annual Consumer Electronics Show taking place Jan. 9-12 in Las Vegas.

LG Electronics announced it will showcase the world’s first 88-inch 8K OLED display featuring 33 million pixels — four times the clarity of 4K Ultra HD.

“OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets,” CTO In-Byung Kang said in a statement.

LG says the OLED TV display maintains a slim design without requiring excessive backlighting. The company noted LCD displays with 8K resolution inevitably get heavier and thicker because backlight units need to be placed directly behind the panels to achieve the same level of brightness and picture quality as 4K displays — the current top resolution.

OLED displays, however, are superior for higher resolution due to lower aperture ratios — the area that light can pass through as it is not covered by the black matrix and the wiring portion (electric circuit) in the entire area of the pixel.

LG announced its 8K OLED display creates even more “delicate” images, citing comments from DisplayMate, a display-testing and rating body, praising OLED TVs as visually “indistinguishable from perfect,” with the highest absolute color accuracy, the highest absolute luminance accuracy, and the highest contrast ratio.

LG’s newest model likely won’t come cheap. The manufacturer’s currently available 77-inch 4K OLED TV reportedly retails for $20,000.

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