Leichtman: Pay-TV Lost 5.9 Million Subs as Broadband Customer Growth Cooled in 2022
March 6, 2023
U.S. pay-TV operators continue to hemorrhage subscribers as high-speed internet service subscribers also dropped, failing to fill the gap.
New data from Leichtman Research Group found that 5.9 million pay-TV subscribers discontinued service in 2022, up from 4.7 million discontinuing subs in 2021. At the same time, the number of new high-speed (or broadband) subscribers declined to 3.5 million, compared with 3.75 million new subs in 2021.
Comcast Cable led all operators with 2 million pay-TV sub losses, while Charter Communications (Spectrum) added the most broadband subs at 350,000.
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The top pay-TV providers now account for about 70.2 million subscribers — with the top seven cable companies having about 37.8 million video subscribers, other legacy pay-TV services having 24.1 million subs, and online TV services accounting for about 8.3 million combined subs.
“Fixed wireless services accounted for 90% of the net broadband additions in 2022, compared to 20% of the net adds in 2021,” analyst Brice Leichtman said in a statement. “Total broadband net adds in 2022 were slightly lower than the previous year, and down from about 5 million in 2020, but were more than in any year from 2012-2019.”
|Comcast||16.1 million total subs end of 2022||(2,034,000) decline|
|Comcast||32.15 million total broadband subscribers||250,000 additions|
|Altice||4.28 million||(103,300) decline|
|Cable One||1.06 million||14,400|