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Leichtman: Nearly 90% of U.S. Homes Have Internet Service

New data from Leichtman Research finds that 87% of U.S. homes now have internet service, compared with 83% in 2016 and 69% in 2006. High-speed broadband accounts for 98% of households with an internet service at home, up from 81% in 2016 and 42% in 2006.

Overall, 60% of broadband subscribers say they are very satisfied with their ISP, while 7% are not satisfied (rated 1-3). Similarly, 68% of broadband subs agree say their ISP meets the needs of their household, while 4% disagree.

The findings are based on a survey of 2,000 U.S. households from a new LRG study, Broadband Internet in the U.S. 2021.  This is LRG’s 19th annual study on this topic.

Other related findings include that 63% of broadband subs rate the speed of their internet connection 8-10 (with 10 being excellent), while 7% rate it 1-3 (with 1 being poor). About 45% of broadband subs do not know the download speed of their service, compared with 59% in 2016.

More than 69% of survey respondents reporting internet speeds of 100+ Mbps are very satisfied with their service, compared with 53% with speeds <50 Mbps, and 58% that don’t know their speed.

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About 60% of adults with an ISP at home watch video online daily — compared with 50% in 2019, 41% in 2016 and 5% in 2006. Another 87% of households use at least one laptop or desktop computer — 95% of this group get an ISP at home. Separately, 68% of those who do not use a laptop or desktop computer are not online at home — accounting for 67% of all that do not have an ISP at home.

“The percentage of households getting an internet service at home is now higher than in any previous year,” Bruce Leichtman, principal analyst for Leichtman Research Group, said in a statement. “Broadband subscribers generally remain satisfied with their service, with 60% reporting that they are very satisfied, compared to 57% in 2016.”

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