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Leichtman: 59% of Adults Watch Video Daily on Non-TV Devices

New consumer research from Leichtman Research Group finds that 59% of adults in the U.S. watch video daily on non-TV devices, including mobile phones, home computers, tablets and e-readers — compared with 55% in 2020, 43% in 2017, and 18% in 2012.

Younger individuals are most likely to watch video on non-TV devices.  Among all ages 18-34, 83% watch video on a non-TV device daily — compared with 64% of ages 35-54, and 35% of ages 55 and above.

The data are based on a survey of 1,900 households nationwide and part of the new study, Emerging Video Services 2022. This is LRG’s 16th annual study on this topic.

Other related findings include: 51% of adults watch YouTube on a non-TV device daily — followed by news clips at 35%. Another 50% of adults watch video on a mobile phone daily — up from 44% in 2020, and 33% in 2017, About 83% of households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu — compared with 78% in 2020, and 64% in 2017.

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Overall, 64% of U.S. households now have more than one SVOD service — compared with 55% in 2020, and 33% in 2017. And 43% of all adults stream a top SVOD service daily — compared with 40% in 2020, and 29% in 2017. When including 11 additional streaming video services, the mean number of SVOD/DTC services among all households is 3.6 — compared with 2.9 in 2020

“While non-TV devices provide the ability to watch video anywhere, the most common location for watching video on non-TV devices continues to be in the home,” analyst Bruce Leichtman said in a statement. “Eighty-two percent of those who watch video on a mobile phone, and 85% of those who watch video on a tablet or eReader, do so at home.”

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