Leichtman: 46% of Adults Watch Video Daily via Connected TV Device

New consumer research from Leichtman Research Group finds that 87% of U.S. TV households have at least one internet-connected TV device, which includes Smart TVs, streaming devices (Roku, Amazon Fire TV, Chromecast or Apple TV), video game systems, and/or Blu-ray Disc players. This compares to 80% with at least one connected-TV device in 2020, 69% in 2017, and 38% in 2012.

These findings are based on a survey of 1,902 TV households in the United States.

Overall, 46% of adults in U.S. TV households watch video daily on a connected TV — compared to 40% in 2020, 25% in 2017, and 4% in 2012. Younger individuals are most likely to use connected-TV devices. Among ages 18-34, 62% watch video on a TV via a connected device daily — compared to 54% of ages 35-54, and 24% of ages 55+.

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The report also found that 71% of TV households have at least one Smart TV — up from 58% in 2020, 41% in 2017, and 11% in 2012. About 50% of all TV sets in U.S. households are Smart TVs — an increase from 39% in 2020, 24% in 2017, and 7% in 2014.

Almost 60% of TV households have at least one standalone streaming device — up from 56% in 2020, 40% in 2017, and 4% in 2012. On a daily basis, 28% of adults watch video on a TV via a standalone device, 27% via an internet-enabled smart TV app, 12% via a connected game system, and 3% via a connected Blu-ray player.

“The data in this study indicate that there are now nearly 500 million connected TV devices in U.S. TV households — up from 300 million in 2017,” analyst Bruce Leichtman said in a statement. “Along with this increase, the percent of adults in the U.S. using connected devices to watch video on a TV has significantly increased — growing from 25% to 46% in the past five years.”

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