Lego Launching Streaming Video App

Lego Dec. 9 is bowing The Lego Channel, a free COPPA-compliant content app for children available across all major over-the-top video streaming platforms, including Roku, Fire TV and Apple TV.

The new channel will feature more than 1,000 videos with content ranging in genres and animation styles. The channel will feature series based on various Lego properties, including content from Lego Ninjago, Lego Friends, Lego City, and specials from franchises such as Lego Jurassic World, and Lego Marvel, among others.

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“The Lego Group’s mission is to inspire and develop the builders of tomorrow,” Jay Shah, director, global content for the Lego Group, said in a statement. “With the launch of The Lego Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination and learning.”

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Content includes Lego Designer Set Reviews, which draw fans into the world of Lego designers and builders to get tips on how to build, in addition to YouTube show Rebrickulous, featuring the brand’s legacy Lego bricks.

“The Lego brand is known by practically every parent and child in the U.S. and Canada and they have created an incredible and memorable programming franchise amassing fans everywhere over the last 80 plus years,” said Vikrant Mathur, co-founder of Future Today, which helped with the Lego app launch.

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