April 17, 2018
The Spanish limited series “Money Heist” (“La Casa De Papel”) vaulted to the No. 1 spot on the digital originals chart for the week ended April 14, a week after it debuted at No. 3.
The crime heist drama posted a 21% spike in popularity, according to Parrot Analytics’ Demand Expressions data.
Netflix bought global distribution rights to the series earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.
“Stranger Things,” also a Netflix series, slipped to No. 2 on the top 10 digital originals chart, with demand dropping 17.9%.
A third Netflix digital original, “On My Block,” slipped to No. 3 as demand fell a modest 5.4%. One week earlier, the coming-of-age series – which debuted on Netflix on March 16 – shot up to No. 2 from No. 5, with a 12.5% demand increase.
New to the digital originals chart is “Trailer Park Boys,” which debuted at No. 8, on the heels of a new season bowing on Netflix on March 30.
Meanwhile, on the overall TV series chart, “Spongebob Squarepants” and “The Walking Dead” remain at No. 1 and No. 2 for the third consecutive week. Demand for “Spongebob” was only down a fraction of 1%, but demand for “The Walking Dead” was off 7.5%.
Moving up to No. 3 on the overall TV series chart was “American Idol,” with demand up 7.7%. A week before, “American Idol” posted an 8.4% increase in demand and moved up the chart to No. 4 from No. 5.
New to the top 10 the week ended April 14 was NBC’s “Saturday Night Live,” bowing at No. 4. The series posted the highest bump in demand from the prior week, 63%. It’s prior-week ranking was No. 17.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.