L.A. Retailers Roll Back Prices in Amazon ‘Mrs. Maisel’ Emmy Push

An Amazon promotion for the original series “The Marvelous Mrs. Maisel” was too marvelous for its own good.

Police shut down a promotion in which a Chevron gas station in Santa Monica, Calif., offered gasoline for 30 cents a gallon, the same price gas sold for in 1959, the year in which “Mrs. Maisel” is set, according to the local ABC affiliate.

The promotion, on the first day of voting for the annual Emmy Awards, was one of 28 similar price rollbacks at retailers around Los Angeles.

Barbershops, candy stores, theaters, hotels, bakeries and other participating businesses all participated in Amazon’s “Maisel Day” by scaling back their prices to 1959 levels. One user commented on the show’s Twitter page that the See’s Candy Store, which was selling one-pound boxes of chocolate for $1.50, was sold out; the Roosevelt Hotel in Hollywood was offering rooms for $40 a night. Art’s Deli in Studio City was selling corned beef on rye sandwiches for 99 cents, while the Hollywood Improv comedy club was selling tickets for just $1.

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The promotion was heavily promoted on social media, with Amazon offering a “Mrs. Maisel” filter on Snapchat

“Mrs. Maisel” has been nominated for 20 Emmy Awards.

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