March 26, 2021
Amanda Kozlowski, a onetime home entertainment marketing chief, has been promoted to EVP, head of data strategy and innovation for the Lionsgate Motion Picture Group.
Kozlowski will report to Jen Hollingsworth, Lionsgate’s Motion Picture Group COO.
According to a press release, Kozlowski “will be a key leader on Hollingsworth’s strategy and innovation team, which is working to further data- and measurement-based decision-making inside the Motion Picture Group, help the organization adapt to changing needs and priorities in a time of rapid industry transformation, and launch new systems, tools, and processes to deliver on the goal of making the Motion Picture Group a workplace of the future.”
Kozlowski’s team will be charged with designing and managing data and technology solutions, consumer and market research, and advanced analytics across the division, servicing all functions and windows. The group will also spearhead change management initiatives, business transformation efforts, and people and culture programs — the latter in close partnership with Lionsgate’s human resources department and the Motion Picture Group’s new inclusive content group, also under Hollingsworth’s strategy and innovation team.
“This promotion recognizes the importance of the work Amanda is doing to drive transformational change and leverage data across every aspect of our business,” Hollingsworth said. “Amanda’s incredible vision and advanced leadership skills have already established her as one of Lionsgate’s key executive team members. With this change, Amanda now turns her innate abilities to innovate and inspire toward helping the Motion Picture Group achieve our goal of being a workplace that champions inclusion, empowers staff, and continues to drive progress toward the future.”
Kozlowski joined Lionsgate in 2008 as a junior manager in the marketing department and has since held a series of progressively more responsible roles. Most recently, she oversaw Lionsgate’s marketing efforts across traditional and emerging platforms and technologies for the entire home entertainment and digital distribution division, including Lionsgate feature films and TV titles, original Starz programming, the company’s 17,000-title library, and third-party titles from such content companies as StudioCanal, Amazon Studios and CBS Films.
Prior to joining Lionsgate, Kozlowski oversaw campaigns for marketing agency A.D.D. Marketing + Advertising as well for the nonprofit organization Film Independent. Kozlowski holds a bachelor’s degree from the University of South Carolina.