August 19, 2019
Roku has announced the addition of the “Kids & Family” service on the Roku Channel, making it easy for children and parents to find a selection of tailored content available for free and through premium subscriptions, according to the company.
In addition, Roku is rolling out parental control features for the Roku Channel.
“We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options,” said Rob Holmes, VP of programming and engagement, Roku, in a statement. “’Kids & Family’ not only provides a selection of great free, ad-supported content from partners like pocket.watch with ‘Ryan’s World’ and Lionsgate’s ‘Leapfrog,’ but also highlights kids’ entertainment from existing premium subscriptions partners. Parents looking to find great programming for their children will enjoy the ease of going to the Roku Channel as their one place for kids and family entertainment.”
“Kids & Family” delivers a blend of shows, movies, and live linear and short-form video typically found across multiple free and paid kids’ channels and brings them together to watch in a single place, according to a Roku release. In addition to free, ad-supported options, users who have already subscribed to premium subscriptions through the Roku Channel will be able to view subscription-based kids and family content from partners such as Hopster, Noggin and Zoomoo, as well as children’s entertainment from services such as HBO and Starz, directly within “Kids & Family.”
Roku’s in-house editorial team created the “Kids & Family” experience to feature series, movies and entertainment for kids, according to the release. It offers 7,000 free, ad-supported movies and TV episodes from more than 20 partners such as All Spark, A Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug, and pocket.watch, among others. Programming includes shows such as “Care Bears,” “The Cat in the Hat,” “Leapfrog,” “Little Baby Bum,” “My Little Pony,” “Rev & Roll,” “Super Mario Brothers” and “Thomas & Friends”; live/linear streams featuring 24/7 kids programming available from Moonbug, pocket.watch and partners powered by Xumo, including Ameba, BatteryPop and KidGenius; five exclusive episodes of 22-minute series “Ryan’s World” by pocket.watch available directly on the Roku Channel for the first time; and premium subscriptions from Blue Ant Media’s ZooMoo, CONtv, Dove Channel, HBO, Hopster, Noggin, Starz or Up Faith and Family through the Roku Channel, featuring such series as “Bubble Guppies,” “Dora the Explorer,” “PAW Patrol,” “Peppa Pig” and movies including Adventures of Elmo in Groucholand and Muppets Take Manhattan.
“There is a tremendous opportunity to expand our reach with the quickly growing audience on the Roku Channel,” said Chris M. Williams, founder and CEO, pocket.watch, in a statement. “Family time is often enjoyed in the living room where Roku is so successful and we’re thrilled to bring our biggest creator partners, like Ryan from ‘Ryan’s World,’ into the heart of the home through the new pocket.watch channel.”
“Kids & Family” will have approximately 40% of the advertising time of traditional linear television, according to Roku. Lego Systems has signed on as the first advertising sponsor of the service.
“Roku offers a custom experience that will help us connect with our kid and family audiences, who are consuming content on an evolving array of platforms,” said Michael McNally, senior director at the Lego Group, in a statement. “We’re thrilled to be the exclusive sponsorship partner in ‘Kids & Family’ on The Roku Channel.”
PIN-based playback controls to the Roku Channel help parents set access limits to content based on ratings within the Roku Channel. If the setting is enabled, a PIN will be required in order to view videos on the Roku Channel based on the content rating.
“Kids & Family” is now available to users of the Roku Channel in the United States and will be available on Roku devices, via the Web and on select Samsung smart TVs that access the Roku Channel.