October 4, 2021
Kelly Campbell, president of Hulu since 2020, has left the Disney-owned streaming platform. Her departure was announced to staff Oct. 4 in an internal memo disclosed on social media.
No reason was given for Campbell’s exit. One of the top female executives in home entertainment, Campbell had been with Hulu for four years. Her immediate reports now report to Rebecca Campbell, chairman of international operations and direct-to-consumer.
Campbell was promoted to president of Hulu in February 2020 following the departure of Hulu CEO Randy Freer. As the boss, she worked closely with Disney’s television and film studios on Hulu’s original content, and with other direct-to-consumer and international management on the integration of key aspects of Hulu’s operations across the segment.
Campbell joined Hulu in 2017 as chief marketing officer. Previously, she worked for 12 years at Google, where she held various marketing roles in Google Ads and Google Cloud. She began her career in the financial services sector, serving as an investment banking analyst at first J.P. Morgan (now JPMorgan Chase) and then Fleet Bank. While pursuing her MBA at Harvard Business School, Campbell was a global marketing intern at Procter & Gamble.
On her LinkedIn page Campbell writes, “Four years ago I accepted my dream job when I joined Hulu. And it didn’t disappoint. I worked with the best of the best, in a values driven culture full of the most talented people around. I’m incredibly proud of what we achieved together. While I’ve made the decision to move on from Hulu, I’ll forever bleed green.
“To the Hulugans and Xulugans out there … I’m grateful for the countless memories we created together. From wall photos to wind downs, from huluween to hulapalooza, the memories will live on.
“As for what’s next, stay tuned …”
In August, Campbell was selected as one of the top 15 Women in Home Entertainment “captains” by Media Play News. At the time she said, “I believe that streaming is the most exciting place to be in this industry right now, largely because that is where consumers are going. That being said, streaming and transactional businesses will continue to complement each other by providing consumers with opportunities to experience content in different ways. These businesses may also start to converge, as the lines between the two start to blur. Across the industry, it’s clear that viewers will show up for both streaming and transactional in-home entertainment. We’re learning better ways of doing things we’ve always done, and these learnings will continue to drive us as we go forward.”