June 18, 2021
Kaleidescape, a designer and manufacturer of home movie servers and players, has hired Heather Olson Grundeman as VP of customer engagement.
“Heather brings a unique set of skills to Kaleidescape as she championed at home experiences across several media companies including Sony Pictures, 20th Century Fox and Warner Bros. Studios,” Tayloe Stansbury, CEO of Kaleidescape, said in a statement. “In addition, she has pioneered, built, launched and managed innovative in-home entertainment experiences like pay-per-view and video on demand, and helped redefine digital storefront experiences to enhance the way customers engage with content.”
In her new role, Grundeman will be responsible for optimizing and enriching customer experiences across movie prioritization, licensing and merchandising, as well as developing analytics-driven integrated customer engagement campaigns.
She worked with Kaleidescape for several years while at 20th Century Fox.
“Over the years I have been a huge advocate of Kaleidescape and admire its entrepreneurial spirit in driving innovations in digital media experiences,” Grundeman said in a statement. “Kaleidescape has a unique opportunity to grow both its customer base and engagement with its players, and I believe my competitive and industry insights will help drive its leadership position in digital media.”
Previously, Grundeman was VP of global digital accounts at 20th Century Fox, where she licensed content and designed customer engagement strategies for tech companies such as Apple, Facebook, Oculus, Amazon and Google. She also constructed digital content strategies at the company. As executive director of international marketing at Sony Pictures, Heather pioneered international marketing campaigns and executed strategies across more than 150 territories. She also led analytics and marketing teams, synthesizing data and overseeing catalog strategy and the pricing lifecycle for Sony Picture film library releases.
Heather holds a B.S. in business administration and marketing from California State University, Northridge, and was elected to an elite group of future leaders at Sony’s Global Business Leadership University program.