October 11, 2022
Netflix (barely) continued to top third-quarter (ended Sept. 30) market share in the U.S. among streaming services, according to new data from Berlin-based JustWatch, which tracks the SVOD streaming habits of 20 million users across 100 markets, including the United States.
Netflix saw its market share drop 2% in the quarter, while rival SVOD service Disney+ increased its market share by 3%. Apple TV+ and HBO Max each added 2% market share.
Regardless, Netflix ended Q3 with 21% market share, followed closely by Amazon Prime Video with 19%, HBO Max (15%) and Disney+ (15%). Hulu had 10% market share, followed by Apple TV+ (7%) and Paramount+ with 4%.
Another 9% market share was attributed to other streaming services, including NBCUniversal’s Peacock.