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JustWatch: Netflix Gained Market Share in 2021

Netflix invented the subscription streaming video market, and has consistently led all competitors with more than 213 million subscribers. Yet, in two key European markets, Germany and Austria , the streaming behemoth only established market dominance this year, supplanting Amazon Prime Video as the top SVOD service, according to new data from JustWatch.

The data/recommendation software tracks more than 20 million users’ monthly streaming decisions across 74 countries.

“We found out that Netflix is the market leader in 56 countries,” a JustWatch representative wrote in an email. “BluTV is leading in Turkey, iQiyi in China and Disney+ Hotstar is the biggest streaming service in India.”

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Netflix, along with all foreign streaming platforms, is not currently available in China. Disney+ continues to benefit from its outsized Indian subscriber presence (38%) following Disney’s $71 billion acquisition of 21st Century Fox assets, which included the Indian Hotstar streaming platform.

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