February 1, 2021
Apple Feb. 1 disclosed that the weekend premiere of the Justin Timberlake movie Palmer increased subscription streaming VOD service Apple TV+ viewership a record 33%.
The drama follows an ex-con (Timberlake) out on parole who is now working as a janitor at the high school where he once was a football star.
Palmer is directed by Fisher Stevens and co-stars Ryder Allen, Alisha Wainwright, Juno Temple and June Squibb.
Apple didn’t disclose actual viewership data or SVOD subscription numbers. The service, which launched one week ahead of Disney+ in November 2019, has reportedly been plagued by poor consumer traction despite being offered free for 12 months to anyone purchasing an Apple device. Ampere Analysis reported Apple TV+ had more than 33 million subscribers at the end of 2019.
Apple just secured exclusive streaming rights to CODA at the Sundance Film Festival — paying a record $25 million for the indie film about a able-bodied high school girl growing up in a deaf family.
This month, Apple bows “The Snoopy Show” (Feb. 5), followed by the second season of “For All Mankind” on Feb. 19; Billie Eilish: The World’s A Little Blurry music doc on Feb. 26; and crime drama Cherry, starring Tom Holland (Spider-Man) and directed by the Russo Brothers, debuting March 12 after its theatrical run.