‘Justice League’ Light Show at SXSW

To promote the March 13 Blu-ray release of Justice League, Warner Bros. Home Entertainment created an interactive light display at SXSW within DC’s comic book pop-up shop and Superhero experience. The activation included an interactive sidewalk and holograms that activated with scenes from the movie and corresponding Superhero logos from all six members of the Justice League.

In addition, the nights of Friday, March 9, and Saturday, March 10, the SXSW X DC Experience featured the performance art of Laserman, as the Italian dancer and his partner performed inside a pair of 12-foot crystal spheres and engaged in a choreographed laser-enhanced performance to the Justice League music of Danny Elfman.


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