August 10, 2021
Premier Access purchases of Disney’s action adventure Jungle Cruise topped 1.5 million units in the first 10 days of release, according to new data from Samba TV. Disney is offering the Dwayne Johnson/Emily Blunt starrer as a $29.99 Disney+ add-on to subscribers. The tally would suggest the movie has generated $45 million in PVOD revenue, in addition to $65.4 million at the domestic box office ($122 million worldwide).
Disney has officially disclosed Jungle Cruise unit sales of 1 million. Samba TV analyzes viewing habits of more than 46 million connected households globally, including 28 million in the U.S.
Outside the U.S., Samba said 290,000 British households; 121,000 German households and 42,000 Australian homes watched Jungle Cruise on Disney+ during the L+9D window. The daily viewership in all four countries peaked during the opening weekend Aug. 1.
The U.S. audience skewed slightly female (+2%), and toward homes with non-white viewers (Black +19%, Hispanic +30%, Asian +36%). Of the top 25 largest DMAs, Miami over-indexed the most (+41%), followed by Los Angeles (+32%) and Portland (+32%). Of the GB Regions, Wales over-indexed the most (+31%), followed by North West (+31%). Of the German regions, North Rhine-Westphalia over-indexed the most (+31%), followed by Saarland (+4%).