Jim Packer, Bill Rouhana to Speak at FAST Session at the April NAB Show
March 16, 2023
The upcoming National Association of Broadcasters (NAB) Show in Las Vegas has scheduled a Main Stage session on the rapidly growing FAST business that features several top home entertainment executives, including Lionsgate’s Jim Packer and Chicken Soup for the Soul Entertainment’s Bill Rouhana.
The “Fast Channels and Furious Growth” session, open to all attendees, will take place on April 17 at 2:30 p.m. at the Las Vegas Convention Center. Packer, Rouhana and other leaders in streaming and digital distribution will discuss their strategies to harness audience appetite for free, ad-supported television, which hit revenues of roughly $4 billion in the United States last year and is projected to triple over the next five years.
Panelists include Amy Kuessner, EVP of content strategy and global partnerships at Paramount Streaming; Adam Lewinson, chief content officer at Tubi; Packer, president of worldwide television distribution at Lionsgate; and Bill Rouhana, chairman and CEO at Chicken Soup for the Soul Entertainment. They will discuss programmatic challenges and opportunities, how to utilize targeted advertising effectively and how to build infrastructure quickly.
The NAB Show, held April 15 – 19, 2023 in Las Vegas, is celebrating its centennial year as the primary conference and exhibition driving the evolution of broadcast, media and entertainment. For complete details, visit www.nabshow.com.