Jim Henson Company Expands Role of Exec Anna Moorefield

The Jim Henson Company has expanded the responsibilities of long-time executive Anna Moorefield, VP of global distribution, to head all content distribution strategies for the company across all platforms.

Moorefield’s new scope of responsibilities include overseeing sales of all forms of media across TV, cable, home video and theatrical in all territories.

She reports to Chris Lytton, COO and EVP of strategy and business affairs.

Based at The Jim Henson Company headquarters in Hollywood, Calif., Moorefield oversees the distribution of current preschool hits such as “Dinosaur Train,” “Dot.,” “Doozers,” “Splash and Bubbles” and “Word Party,” as well as classics such as “Fraggle Rock” and “The Wubbulous World of Dr. Seuss.” Moorefield also manages the distribution of primetime fantasy/sci-fi properties, including Labyrinth, The Dark Crystal, “The Storyteller” and “Farscape.”

Most recently, Moorefield was responsible for the launch of numerous Jim Henson Company classic and other properties on Prime Video. Through Amazon Prime Video Direct, a service that enables filmmakers and studios to reach Amazon’s global audience, she spearheaded the creation of a one-stop destination for viewers of Henson properties.

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“Anna joined us with a strong background in digital distribution, and her efforts have made a tremendous impact on our overall digital strategy, including the roll-out of new brands as well as re-introducing our revered catalog of classics to existing fans and new audiences,” said Lytton in a statement. “Anna is deeply passionate about our content, and her dedication and enthusiasm make her especially well-suited to take the reins of our global distribution business.”

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Before joining the Jim Henson Company in 2015, Moorefield served as an account manager for the international television and digital distribution team at Lionsgate. In addition to building partnerships with platforms such as Netflix, iTunes and Google Play, she also worked closely with her counterparts in linear and digital distribution to develop and execute broader sales strategies in the Latin American and Asian markets.

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