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‘Jackass’ Prank Humor Rules Domestic Weekend Box Office

Paramount Pictures’ Jackass Forever injected a dose of prank laughs into the muddling 2022 domestic box office, generating a projected $23.5 million across more than 3,600 North American screens through Feb. 6.

While actor/producer Johnny Knoxville’s Forever is Paramount’s second weekend box office winner this year after Scream, the movie’s ticket sales lagged behind previous “Jackass” efforts, including most recently 2013’s Bad Grampa ($32.3 million) and 2010’s Jackass 3D with $50.4 million. Still, the film could have box office legs over the next 45 days before migrating over to the Paramount+ streaming platform.

The movie bested Lionsgate’s Moonfall, the Roland Emmerich sci-fi actioner starring Academy Award winner Halle Berry and Golden Globe Award and Primetime Emmy Award nominee Patrick Wilson, which generated an estimated $10 million across 3,446 screens,including Imax and premium large format locations. Imax took in 14% of the weekend’s box office in the United States. PLF screens accounted for 33%.

The opening weekend audience was 60% male and 75% was 25+. With an opening in this range, the film will be profitable for Lionsgate, according to a studio representative.  The daily breakdown of estimates is $3.415 million for Friday; $4.024 million for Saturday; and an estimated $2.566 million for today.
 
Moonfall is being released in over 50 countries worldwide this weekend, including the U.K., Australia, Brazil, Mexico, Russia and Spain.
 
Emmerich and Centropolis Entertainment independently produced and financed Moonfall, overseeing all aspects of production, financing, delivery, and distribution and marketing in collaboration with Lionsgate, AGC Studios, and the film’s distribution partners around the world. Lionsgate acquired North American rights to the film.
 

The tally was enough to hold off the enduring box office juggernaut that is Sony Pictures’ Spider-Man: No Way Home, which generated about $9.6 million, and is inching up to pass James Cameron’s 2009 box office hit Avatar with $760 million in North American ticket sales. That movie still ranks as No. 1 all-time globally with more than $2.8 billion in ticket sales.

Additionally, Lionsgate’s American Underdog took in an additional $800,000 this weekend, lifting its box office total to $25.8 million.

 

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