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Interpret: Netflix Tops Brand Loyalty Among Streaming Service Subs

Interpret: Netflix Tops Brand Loyalty Among Streaming Service Subs

Netflix leads in brand loyalty among streaming service subscribers, according to data from Interpet VideoWatch.

In the survey, 89% of Netflix subscribers ranked it the service they feel most loyal to and to which they are most determined to keep subscribing. Hulu came in at No. 2 with its subscribers (75%). HBO Max/Max ranked No. 3 (64%) with Disney+ at No. 4 (61%).

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