September 10, 2020
Apple’s bundling of Apple TV+ with CBS All Access and Showtime for just $9.99 per month, announced in August, could be a savvy move, according to research firm Interpret.
Apple TV+ alone is $4.99 a month.
Interpret’s New Media Measure shows that Apple TV+ has room for growth with the bundle method. Among current Apple TV+ subscribers, only 7% subscribe to Showtime streaming and 13% subscribe to CBS All Access.
“Both CBS All Access and Showtime were already available in the Apple TV channels lineup, but considering that Showtime costs subscribers $10.99 monthly and CBS All Access subscriptions go for $5.99, Apple is banking on the bundle approach as too irresistible for content-hungry fans — not unlike Disney+ offering a bundle with ESPN+ and Hulu,” according to Interpret.