April 19, 2018
Indian telecom Bharti Airtel reportedly is in discussions with Netflix to afford its subscribers free access to the subscription streaming behemoth.
While Netflix launched in India in 2016, and is already available via Bharti’s pay-TV platforms, the new agreement would charge subs only for data used, according to the Economic Times, which cited sources familiar with the negotiations.
Bharti Airtel is based in New Delhi and operates in 20 countries across South Asia and Africa. It claims to rank among the top four telecoms in the world in terms of numbers of subscribers.
Indeed, Netflix is looking to up use among mobile subscribers. The service April 19 launched mobile previews for original content for iOS devices (Android coming). The 30-second previews are offered in vertical format like a slideshow.
“Years of testing has made it clear that video previews help our members browse less and discover new content more quickly,” Cameron Johnson, director of product innovation at Netflix, wrote in a blog post. “With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way.”