June 28, 2021
WWE competitor Impact Wrestling is getting expanded distribution in Europe through a new AVOD deal with Pluto TV.
A subsidiary of Anthem Sports & Entertainment Inc., Impact aims to expand its brand of professional wrestling content across the United Kingdom, Spain, Germany, Switzerland and Austria. The move comes as a continuation of Impact’s partnership with Pluto TV, which kicked off in April 2018 with the U.S. launch on the Fox Entertainment ad-supported streaming television service.
Pro wrestling has always had a niche following. The sport upped its profile after NBCUniversal’s Peacock streaming service became the official SVD/AVOD home for WWE events.
Pluto TV users throughout Europe will have access to almost two decades of new and classic content, including sport icons such as Ric Flair, Sting, Kurt Angle, Kevin Nash and AJ Styles; as well as Impact’s current roster of grapplers, which includes Rich Swann, The Good Brothers, former NFL player Moose, Deonna Purrazzo, Sami Callihan, Eddie Edwards, Jordynne Grace, Eric Young and Chris Bey.
“The global demand for quality professional wrestling programming has, arguably, never been higher, and we are excited for the opportunity to provide millions of pro wrestling fans both old and new with the ultimate ringside seats to all the epic matchups, original series,” said Jaime Pollack, chief revenue officer, sports media group, which includes Impact Wrestling.
Impact programming is televised globally in 120 countries including AXS TV in the U.S., as well as on Facebook, Twitter, YouTube and other social media platforms.