September 11, 2020
AMC Networks’ record-breaking zombie series “The Walking Dead” has been given expanded pay-TV life via an 11th season (30 episodes) split over two years through 2022. And monetization of past episodes and the brand via third-party over-the-top video distribution is becoming its own expanding ecosystem.
AMC Sept. 11 announced a deal with Amazon-owned IMDb TV, the ad-supported “Free Television” video-on-demand platform, for “The Walking Dead Universe Experience,” among six content channels joining the platform. The “Experience” will offer IMDb TV viewers exclusive access to select “Walking Dead” episodes, in addition to related series such as “Fear the Walking Dead” and “Ride With Norman Reedus,” and bonus material, cast interviews and related digital content.
IMDb TV is also getting AMC: Presents (movies and TV shows), Absolute Reality by WE tv, Rush by AMC (thrillers, action, and horror content), IFC Films Picks, and Slightly Off by IFC. The addition of AMC Networks bring to 20, the number of separate content channels available “live” (not VOD) via IMDb TV.
“This comprehensive, tailored content solution for IMDb makes the great shows and franchises AMC Networks is known for available to even more fans and viewers and expands our programming footprint in a compelling way on an exciting and emerging platform,” Kim Kelleher, president of advertising sales and partnerships for AMC Networks, said in a statement.
The series has also given life to an expanding lucrative content ecosystem that currently includes “Talking Dead”; spinoff “Fear the Walking Dead,” returning for its sixth season on Oct. 11; “The Walking Dead: World Beyond,” a new series about the first generation raised in the apocalypse, debuting Oct. 4; a feature film being produced by Universal Pictures, Skybound and AMC, focused on the Rick Grimes character played by Andrew Lincoln; a new spinoff planned for 2023 focused on the popular Daryl (Norman Reedus) and Carol (Melissa McBride) characters; and the new “Tales of the Walking Dead” episodic anthology series.
“The Walking Dead” premiered on Halloween night in 2010 as the No. 1 cable series launch of all time, later surpassed by other AMC series “Fear the Walking Dead,” “Breaking Bad” spin-off “Better Call Saul” and “Into the Badlands,” and is the most-watched series in cable history. It was also the first cable series to become the No. 1 show in all of television, including broadcast, a rank it held for five consecutive years. In its current 10th season, “The Walking Dead” remains the No. 1 series on basic cable for the 11th consecutive year. All of the top 73 cable entertainment telecasts for the past decade have been airings of “The Walking Dead.”