April 4, 2021
Imax April 4 reported its biggest domestic opening weekend in more than a year as Warner/Legendary’s Godzilla vs. Kong generated $4.5 million in ticket sales across 284 3D screens. The exhibitor said more than 1,000 domestic Imax shows were sold-out over the five-day opening, nearly 25% of all showtimes over that period. Globally, the monster box office hit continued to smash expectations, earning $13 million across all markets.
“Godzilla vs. Kong has emerged as a symbol of the enduring strength of the theatrical experience for blockbuster filmmaking, delivering great box office even with many theatres still closed and significant capacity restrictions,” Rich Gelfond, CEO of Imax, said in a statement. “Make no mistake — this film has become a global event because it received a global theatrical release, and the phenomenal pipeline of tentpole films ahead have the chance to capitalize on the same opportunity.”
Despite 25% capacity limits in North America, a particularly challenging environment for Imax given its theater design, and a day-and-date release on HBO Max, Godzilla vs. Kong now stands as Imax’s best domestic opening since January 2020. Imax accounted for 9.3% of the overall weekend box office domestically. Notably, many capacity restrictions, including the 25% limit in California, are scheduled to be eased in the coming weeks.
The film continued its success globally, earning another $6.5 million since Wednesday in China, while reaching a 10-day total of $18 million, over 13% of the nationwide box office and the highest 10-day total of the “Monsterverse” franchise ever for Imax China. The to-date gross is already nearly double the final Imax China box office for Kong: Skull Island and Godzilla: King of the Monsters.
The impressive results follow a pandemic-best opening internationally for the film a week earlier, with some markets increasing their Imax box office over last weekend’s openings. The exhibitor has generated $28 million across all markets globally for the film to-date, 10% of the overall total.
Godzilla vs. Kong will continue its run in Imax through April 21 in domestic markets and mid-to-late April in most international markets, including China, with openings in Brazil and Japan, scheduled for April 29 and May 14, respectively.