November 8, 2021
For the first time, Disney+ subscribers will be able to stream select Marvel movies in Imax’s expanded aspect ratio, beginning Nov. 12 as part of Disney’s company-wide Disney+ Day global event.
Imax’s expanded aspect ratio is 1.90:1, which offers up to 26% more picture for select sequences — meaning more of the action is visible on screen. In a media statement, Disney and Imax said the collaboration would include enhanced audio and visual technology, including immersive Imax signature sound by DTS on future streamed movies.
On Nov. 12, the 13 movies available to stream in Imax Enhanced in the Disney+ premiere of Shang-Chi and The Legend of The Ten Rings, Iron Man, Guardians of the Galaxy, Guardians of the Galaxy Vol. 2, Captain America: Civil War, Doctor Strange, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and The Wasp, Captain Marvel, Avengers: Endgame and Black Widow (content availability varies by region).
The announcement is the latest in a relationship between Imax and Marvel Studios that dates back to 2010.
“For more than a decade, Imax has helped filmmakers take fans across the Marvel Cinematic Universe in theaters and now that epic journey crosses into a new world: the home,” Imax CEO Rich Gelfond said in a statement.
Imax claims that with its expanded aspect ratio technology, filmmakers can create a more immersive experience in theaters and in the home (with the appropriate HDTV), allowing viewers to stream more of the action.
“Disney, Marvel Studios, and Imax have collaborated for years to bring the world’s most popular films to the big screen, and on Friday we’ll start to bring Imax technology to subscribers with Imax Enhanced viewing in the Disney+ app,” said Michael Paull, president of Disney+ and ESPN+.
The Marvel Cinematic Universe has generated more than $1.6 billion in revenue across Imax screens globally, making it the highest-grossing franchise in Imax history. Avengers: Infinity War and Avengers: Endgame were the first films shot entirely with Imax digital cameras.