IHS Forecasts Strong Global 4K UHD TV Growth

While 4K Ultra HD televisions have become commonplace in the United States at Best Buy, Walmart and Target, among other retailers, global adoption of the new high-definition format is still picking up speed, according to new data from IHS Markit.

The London-based research firm cited declining prices for big-screen TV driving wider consumer adoption. Speaking at the MIPTV confab April 8-11 in Cannes, France, Paul Gray, director research and analysis, technology, media & telecom, said there are more than 142 4K UHD channels on the market, including 49 channels in Europe.

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Gray says that next summer’s Olympics in Tokyo (July 24 – Aug. 9, 2020) generate will 4K UHD unit sales of 130 million worldwide.

IHS estimates that by 2022, 60% of North American households own at least one UHD video display, with another 40% among Western Europe homes.

Indeed, the report suggests that by 2022, TV’s with 75-inch screen sizes will drop to around $1,000, with some 8K units priced at $2,000.

“It has taken only five years: shipments broke 1% for the first time in Q4 2013. This is as fast as the move from standard definition to HD resolutions,” Gray said, as reported by Advanced-Television.

 

 

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