May 3, 2022
The Independent Film & Television Alliance announced that Jonathan Wolf, managing director of its American Film Market and EVP of the trade association, will step down when his current term ends on June 30.
Wolf, who has led the AFM for 24 years, will continue on as an advisor through the 2022 AFM, which is set to make its in-person return to Santa Monica for the 43rd edition Nov. 1-6.
Under Wolf’s leadership, the AFM transformed from its import-export roots to an event that serves and includes the entire independent film production and distribution community.
During his tenure, Wolf enhanced the market’s tools for buyers and sellers. He launched TheFilmCatalogue.com, a leading industry resource with information on thousands of projects and films available from global producers, distributors and sales companies, and its companion “TFC Weekly Update” email. He also introduced networking and education programs, including multi-stage conferences and panels, and the MyAFM online platform.
“Jonathan has been central to the success of the association’s growth and transitions,” IFTA’s president and CEO Jean Prewitt said in a statement. “He consistently has focused on making the AFM the best place for the industry to do business and has built an outstanding and long-established AFM team who share his commitment to excellence. We are grateful that Jonathan will be available to advise through the 2022 market.”
“It’s been a privilege to lead the AFM and work with passionate volunteer board members for more than 20 years,” Wolf said in a statement. “I was supported by a terrific team that worked tirelessly to produce a world class event; we achieved much together. I’m excited to see what the future holds — for the AFM, IFTA and me.”
With the IFTA, Wolf spearheaded the launch of IFTA Collections, the industry’s first centralized service for the collection and distribution of royalties and levies from secondary audio-visual rights for films and television programming. To date, IFTA has collected more than $150 million for its clients and continues to distribute more than $5 million annually.
Wolf’s connection to the IFTA began as an elected board member and vice chairman, finance, while CFO at IFTA Member New World International. He joined the association as SVP in 1993 and was appointed to lead the AFM as managing director in 1998.