Hulu, Vice Media Ink First Content License Deal

Hulu and Vice Media  have signed their first-ever content licensing agreement. The pact — Viceland’s first SVOD partnership — begins June 8 and will increase Hulu’s library of unscripted programming with 15 series, including all past episodes of the Emmy nominated “Gaycation” and “Woman,” as well as, “F*ck, That’s Delicious.”

“Our viewers love watching thought-provoking reality series … and partnering with Viceland is yet another way we’re building … unscripted programming,” Lisa Holme, VP of content acquisition at Hulu. Said in a statement.

The deal makes Hulu the exclusive SVOD home to Oscar and two-time Emmy nominee Ellen Page’s “Gaycation,” feminist Gloria Steinem’s “Woman,” rapper-chef Action Bronson’s “F*ck, That’s Delicious,” and the meta-comedy, “What Would Diplo Do?,” starring James Van Der Beek as the titular music superstar. Other shows include: “Abandoned,” “Black Market,” featuring Michael K. Williams, “Bong Appétit,” “Cyberwar,” “Hamilton’s Pharmacopeia,” “Hate Thy Neighbor,” “Huang’s World” and “Weediquette.”

“Viceland is a key part of expanding on Vice’s ongoing commitment to create the most compelling and unique content young viewers can’t find anywhere else,” said president Guy Slattery.

Launched in 2016, Viceland has produced hundreds of hours of original content reaches a young audience with lifestyle-focused series examining all elements of culture, from music, food, and fashion to technology, sex, drugs, and beyond.  The channel, while still in its infancy, has seen the second highest year-over-year growth across all of television among 18-49 viewers with a 26% lift.

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