September 6, 2022
Hulu Sept. 6 announced it will increase the price of its ad-free subscription streaming video service by $2 to $14.99 per month, beginning Oct. 10. The price hike comes about a year after the platform raised the price of the ad-free tier by $1 to $12.99. The price for the ad-supported tier increased by $1 to $7.99 monthly in August.
Hulu’s ad-free price hike matches the ad-free tier price for both Amazon Prime Video (with Prime membership) and HBO Max — heretofore the most-expensive SVOD platforms.
The change follows a $2 price hike for Disney+ (from $7.99 to $9.99) and a $3 monthly upcharge for ESPN+ ($6.99 to $9.99) announced in August.
Hulu reported 42.2 million SVOD subscribers in the most-recent fiscal period, ended July 2. When including online TV platform Hulu + Live TV, the Hulu brand has a combined 46.2 million subs.