May 20, 2020
Hulu has unveiled an updated interface designed to make content choices easier to navigate and more personalized.
The changes will be available to some viewers on Roku and tvOS devices beginning May 20 and roll out more broadly over the next few months, according to a company blog.
“With our growing audience, we’re constantly thinking about creating the best possible experience for our viewers, by getting them to the content they want to watch quickly while also helping them discover their next favorite movie or series to binge,” wrote Hulu’s VP of product management Jim Denney and director of product management Jason Wong in the blog. “We listened to feedback from our viewers and heard they loved how easy it was to continue watching the shows and movies they love, but not as easy to discover new content.”
With the changes, viewers can navigate through collections vertically and explore within a collection by moving horizontally.
“This navigation pattern is something our viewers are accustomed to and matches the navigation pattern across Disney+ and ESPN+, making it easier for viewers who subscribe to the Disney bundle to switch between services and navigate with ease,” they wrote. “When testing, viewers found it easy and intuitive to adjust to this updated navigation pattern.”
The service is also simplifying navigation. Categories of content such as TV, movies, and sports are moving to the master navigation.
The changes also communicate information through tile size.
“New shows or movies we know you won’t want to miss will be larger in size,” they wrote.
“Keep Watching” tiles may be smaller, so viewers can see more of their titles at a glance and quickly return to their favorite shows with less clicks.
The service is also making changes to more personalize collections, using both algorithms and human input.
“We’re always working on bettering our recommendations to help you discover more, faster,” they wrote. “In addition to changes to the Hulu user experience, we’ve also made some backend changes to improve the way our recommendations work.
“Since Hulu launched, we knew it was incredibly important to have human editors surfacing content, in addition to smart algorithms identifying the next binge-worthy series for you to watch. Starting today, our team of content experts and recommendation system work even more closely together, with our recommendation system fine-tuning curated collections so they are more personalized for our viewers. With this change, a viewer who may be a fan of medical dramas will see those titles first in a curated drama collection. In that same collection, a fan of romantic dramas may see those prioritized instead.”