May 2, 2018
Hulu May 2 announced it has surpassed 20 million subscribers in the United States. The tally, which puts the SVOD co-owned by Disney, Fox, Comcast and Time Warner about 36 million subs behind Netflix, was disclosed at a media presentation at the newly-named Hulu Theater at Madison Square Garden in New York.
Hulu said it has grown total engagement by more than 60%, with 78% of viewing taking place in the living room on connected TVs.
“Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice,” CEO Randy Freer said in a statement.
The service announced its first-ever license deal with DreamWorks Animation, becoming the exclusive streaming home for future DWA movies feature films, as well as library films. DWA had streamed exclusively through Netflix since 2013.
DWA was acquired by Comcast in 2016 for $3.6 billion.
Hulu will work with DreamWorks Animation Television to develop original kids and family series for exclusive streaming content based on DWA’s popular franchises and upcoming feature films. This marks the first time Hulu has partnered with a major studio in a multi-series commitment to debut original kids & family content.
The deal begins in 2019 with upcoming franchise films, How to Train Your Dragon: The Hidden World, The Boss Baby 2 and Trolls 2, in the pay-one window. It will also expand Hulu’s film offering in the coming years with a catalog of library films from the studio, including Shrek, Shrek 2 and Shark Tale, the first time DreamWorks Animation titles will become available to stream on Hulu.
DreamWorks Animation Television will also develop and produce the series, which will debut on Hulu beginning in 2020.