July 27, 2022
The Walt Disney Company has reversed a policy not allowing politically-themed advertising on Hulu or Hulu + Live TV. The move comes after Democrat political ads targeting Republicans on gun control and abortion were banned from the platforms.
“After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the company’s general entertainment and sports cable networks and ESPN+,” Disney said in a statement. “Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions, but reserves the right to request edits or alternative creative, in alignment with industry standards.”
Hulu and Hulu + Live TV, which ended the most-recent fiscal quarter with 41.4 million and 4.1 million subscribers, respectively, had found itself in the the middle of a social media backlash with the hashtag #BoycottHulu gaining strength.
“Hulu’s censorship of the truth is outrageous and offensive,” the Democratic Congressional Campaign Committee posted on Twitter July 25. “Voters have the right to know the facts about MAGA Republicans’ extreme agenda on abortion — Hulu is doing a huge disservice to the American people.”
Regardless, Disney has already announced that it will not accept any political ads, marketing of alcohol products or streaming rivals on the pending Disney+ ad-supported plan.