Hulu Raising Monthly SVOD Price

Disney-owned Hulu is set to raise its monthly subscription price $1, to $6.99 for the ad-supported option and $12.99 for the ad-free service. The price hike is set to take effect Oct. 8. It does not affect the Disney+, Hulu and ESPN+ bundle fee or online TV platform Hulu with Live TV.

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The price hike is the third for Disney streaming services this year, following $1 price hikes for Disney+ and ESPN+ in March and August, respectively.

Hulu reported 42.8 million subscribers in the most-recent fiscal period, ended June 30. When including ESPN+ and Disney+, Disney reported a combined 116 million subs.


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