Hulu Launches Quiz Feature to Help Consumers Choose Content to Watch

Hulu is launching a new quiz to help viewers find content to watch on the service based on questions they answer about their current feelings.

The quiz takes inspiration from Hulu’s latest “Hulu Has Whatever You’re Feeling” ad campaign.

The quiz for both subscribers and non-subscribers gives users a personalized recommendation from more than 600 TV shows and movies. The four-question quiz produces a recommendation that allows Hulu subscribers to begin streaming directly from the site or add to “My Stuff” for viewing later. Additional recommendations are a click away with the “Give Me Another” button. For those watching as a family, suggestions will focus on only kid-friendly content.

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“With so many people spending more time at home, it’s probably no surprise that TV streaming is on the rise,” read a Hulu press release. “In fact, binge viewing on Hulu has increased by 41% since the beginning of March and on average, our viewers are watching nine different titles in a given week — up 26% compared to the same time last year.” 

The quiz is at whatshouldiwatch.hulu.com.

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