Hulu Launches Ad-Assist Program for Small- and Medium-Sized Businesses

Hulu has launched the Creative Partner Program to assist small- and medium-sized businesses in creating advertising on the service.

The program offers access to “creative partners who are specially trained in Hulu best practices, and have expertise creating unique, non-templated ads for smaller businesses at all stages of the advertising creative process,” according to Faye Trapani, director of self-service platform sales.

The Creative Partner Program currently consists of four partners: GeneroShuttlerockQuickFrame and VidMob.

The service helps smaller businesses to design a program “whether an advertiser is repurposing an existing video for streaming TV or ‘baking from scratch,’” according to Trapani.

The Creative Partner Program offers a range of production options and price points.

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