August 17, 2020
Hulu has launched the Creative Partner Program to assist small- and medium-sized businesses in creating advertising on the service.
The program offers access to “creative partners who are specially trained in Hulu best practices, and have expertise creating unique, non-templated ads for smaller businesses at all stages of the advertising creative process,” according to Faye Trapani, director of self-service platform sales.
The service helps smaller businesses to design a program “whether an advertiser is repurposing an existing video for streaming TV or ‘baking from scratch,’” according to Trapani.
The Creative Partner Program offers a range of production options and price points.